Informed Decisions: Leadership Conversations and Q&A with Randall Craig (Video)

You know your business better than anyone: your strategy, priorities, and business risks. But you don’t know what you don’t know. To help you make better informed high-stakes decisions, INFORMED DECISIONS shares new ideas, been-there-before advice, and sometimes, a reality check. Each episode focuses on one pressing leadership or strategy topic. In 30-60 minutes, gain strategic perspective, along with practical (and tactical) ideas that can help. Informed Decisions with Randall Craig is not “just another podcast” – go behind the scenes and listen in for yourself what it’s like working with a proven business growth coach, serial entrepreneur, and Hall of Fame speaker.

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Episodes

24 hours ago

💥Member Value, Non-Dues Revenue, and New Association Business Models: Part 2
 
In this part 2 we reach deep to ask the existential question: Is transformation in the association space really possible? What would it take to see a new business model? And are there really new ways to drive non-dues revenue? 
 
Topics include:
↳ Is transformation possible for association given the current culture?
↳ How can we persuade current association staff to see the benefits of running their associations like a business?
↳ Are there really new ideas for non-dues revenue?

Tuesday Apr 28, 2026

💥Member Value, Non-Dues Revenue, and New Association Business Models: Part 1
 
This one is for our clients and colleagues in the association and not for profit space, but the conversation around value to clients and being brave enough to change the status quo remains relevant across industries. There was so much to talk about this became 3 episodes! 
 
Topics include:
↳ Why don’t we see more significant “transformation” and reinvention in the association industry?
↳ If an association relies on non-dues revenue (eg. products and services) to survive, what is the distinction between running an “association” and a “business”?
↳ What pressing challenges is the association industry facing?
 

Tuesday Apr 21, 2026

💥Digital vs Transformation: A Leadership Discussion Part 2💥
 
Closing up our conversation and Q&A on digital transformation with more perspective, strategy, and practical tactics.
 
Topics include:
↳ Planning vs Action i.e. speed of decision making: How important is a robust planning and research phase vs speed to implementation or speed to market?
↳ Does “digital transformation” have to be all encompassing? Can’t modernization and digitization or automation be enough? , and
↳ Digital transformation: Investing in technology or investing in people?

Tuesday Apr 14, 2026

💥Digital vs Transformation: A Leadership Discussion Part 1💥
This session is for anyone who feels their organization may have outgrown their current tech stack. Let's answer the questions: Is the prospective digital change really strategic? Is it really transformative? And what management practices need to be updated?
Topics include:
↳ Understanding the difference between having a ‘strategy’ and having a ‘plan’ (and why it’s important).
↳ If 50% of organizational transformation projects fail… what aren’t we learning from the mistakes of others?
↳ How can we use AI in our digital transformation?

Tuesday Apr 07, 2026

Rounding out this three-part series on leadership retreat success strategies. This part 3 dives into addressing more challenges you may encounter without the proper forethought, communication, and expectation setting.
Topics include:
↳ Addressing the financial optics in tight economic times
↳ The impact of a work-from-home and hybrid team on leadership retreat planning; and 
↳ When employees see a leadership retreat as an inconvenience

Tuesday Mar 31, 2026

💥Powerful Leadership Retreats Part 2💥
Getting into some leadership retreat whoopsie scenarios in part 2 of this topic. WWRRD: What would Randall and Ronja do??
Topics include:
↳ Managing poor attitudes and conflict going into a leadership retreat.
↳ When the most senior leadership doesn't think they need to change; and
↳ When leaders don't have 100% confidence in team members who are at the retreat.

Tuesday Mar 24, 2026

💥Powerful Leadership Retreats Part 1💥
Sharing here the recording of our original live session on what goes into organizing a truly impactful retreats that propel your organization to the next level of growth. We covered so much we got three episodes out of it! 
Topics include:
↳ What challenges can a leadership retreat solve (and what problems can it not solve)?
↳ Moving from alignment to implementation and accountability when the retreat is done. , and 
↳ Why do leadership retreats fall flat? (And how to avoid this from happening)?

Tuesday Mar 17, 2026

💥Hiring a Keynote Speaker: 10 Great Questions to Ask Part 2💥
You’re on your way to being expert at sourcing the right fit speakers for your retreats and events after this! 
Topics include:
↳ If all professional speakers get the same certifications and learning, is it the same quality across the board?
↳ Creative negotiations in lieu of speaker rates? , and
↳ What's it like working with TOP speakers…

Tuesday Mar 10, 2026

💥Hiring a Keynote Speaker: 10 Great Questions to Ask, Part 1
When clients knock on our door to speak, we make sure it’s a good fit for both sides. In this episode we shed light on the business of speaking, and share the questions you should ask any speaker you are considering.
↳ The speaker selection process
↳ How to identify real quality speakers, and
↳ Speaker budget vs budget speakers: Do you get that much more for paying that much more…?

Tuesday Mar 03, 2026

💥Building Your Business with Partnerships Part 3💥
We had so much to talk about we got three episodes out of it. Getting into the details here… 
Topics include:
↳ Reasonable partnership contracts clauses
↳ Doe the 50/50 partnership work? , and
↳ Developing our ability to identify and secure strategic partnerships…

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