Informed Decisions: Leadership Conversations and Q&A with Randall Craig (Audio)

Pricing Strategy for Service Businesses: Part 1

Does this sound like you: “Are my rates too low… or too high?” “Is it too soon to raise my fees?” “How do I justify my rates?…. And should I have to?” 
Topics include:
↳ Demystify pricing strategies
↳ Explore the tactical parameters, and
↳ Getting clear on the value your organization offers

Business Development for Firms: Part 3 or 3

More fundamental marketing frameworks to focus your business development strategy. 
Topics include:
↳ How to measure the success of your business development initiatives, and when change may be needed?
↳ Is the juice worth the squeeze when it comes to your bus dev investments?
↳ How might an emphasis on (or lack thereof on) in-house training investment impact the firm brand?
↳ DEI, ESG, and other trends on bus dev.

Business Development for Firms: Part 2 of 3

Building from last week, more fundamental marketing frameworks to focus your business development strategy. 
Topics include:
↳ Business development goals and accountability.
↳ Client experience, client touch points, and referrals.
↳ New geographies, virtual offices, and cultural fit with clients.
↳ The Price/Expertise/Trust Model, and
↳ How IP and thought leadership collateral can be used within the business development process.

Conference Planning Part 2

Continuing on with more ways to design, market, and host a stand-out conference. 
Topics include:
↳ Conference marketing: Attracting the right audience
↳ Panel discussions: Is there a way to make them more engaging?
↳ Conference profits: Reinvest in the conference… or a honeypot for other purposes?
↳ Conference Speakers: What should you be asking speakers to find best-fit talent?

Business Development for Firms: Part 1 of 3

Firms are built through relationships and thought leadership, but can we be more strategic with our efforts? 
Topics include:
↳ Growing your firm through thought leadership
↳ The time investment required to create thought leadership vs billable hours
↳ The shared responsibilities of Marketing, HR, and IT in the bus dev process, and
↳ Business development training opportunities for professional services

Developing Your Culture with Work-from-Home Teams Part 2 of 2

Completing our Q&A on corporate culture and work-from-home teams.
Topics include:
💡The impact that recordings of virtual meetings have had on working relationships.
💡Repurposing the “savings” from work-from-home employees to employee perks.
💡The impact and ethics of “moonlighting” by both employees and organizational leaders.

Developing Your Culture with Work-from-Home Teams Part 1 of 2

Hybrid and work-from-home are here to stay, but how can leaders build a strong culture, and ensure that team members are accountable?
Topics include:
💡 How to create your desired corporate culture.
💡 Hiring for work-from-home roles.
💡 How to teach the right habits and behaviors to work from home employees (and more).

Business Growth Coaching: Worth it or Waste of Time? Part 2

We continue with part 2 on demystifying the coaching industry.
Topics include:
↳ How to find the right fit coach
↳ How to get the most out of that coaching relationship, and
↳ Who should decide what to work on: the client or the coach?

Business Growth Coaching: Worth it? Or Waste of Time? Part 1 of 2

Today, it seems everyone is a coach. So in this session, we are calling out the “coaching industry”… on its proliferation, value, and fees.
We see cheap coaches aplenty, and then there are also exceptionally expensive ones –but are they effective? Let’s put Randall in the hotseat and explore the differences in approach and value, and how clients can get the best from their coaching relationship.

Marketing and Competitive Advantage Part 3 of 3

We wrap up part 3 this week on marketing strategies for competitive advantage. Catch the full episode 👉 https://www.braintrustprofessionalinstitute.com/marketing-and-competitive-advantage
Topics include: Frameworks to refresh your marketing, how to use IP in your marketing strategy, and how our content can compete with the AI “junkification” of the internet.