Informed Decisions: Leadership Conversations and Q&A with Randall Craig (Video)

Conference Planning Part 1

You are planning a conference and want it to be as successful as possible. This episode will offer some fresh ideas and insider perspectives to help you create a truly memorable conference.
Gain insights about:
↳ Who does it best? Association events vs the corporate world
↳ How long?: The one-day summit vs the multi-day conference
↳ Building the agenda: Networking time vs content
↳ Free Speakers vs Paid Speakers: Why pay when so many will speak for free?

Driving Change, Impact, and Growth in Your Organization: Part 3

Wrapping up with part 3 on creating change that sticks. 
Topics include:
What is the appropriate timing and method of acknowledging the negative impact of a change?
Incremental changes vs transformative change?
Partner Dynamics: How can partners set up their relationship to avoid conflicts and allow for necessary change to roll out?

Driving Change, Impact, and Growth in Your Organization: Part 2

Continuing with part 2 of 3 on driving meaningful and sustainable change towards a more successful organization. C
Topics include:
↳ What happens to objectives and performance reviews when an organization pivots?
↳ Incremental changes vs transformative change?
↳ When and how should an organization communicate change?

Driving Change, Impact, and Growth in Your Organization: Part 1

How can we drive impact throughout the organization, and have it stick? Let’s go beyond traditional change management, and explore a number of additional concepts. 
Topics include:
↳ The impact and role of a multi-modal approach to change management: Communication/Coaching/Training/Monthly reinforcement/Events/etc.
↳ Internal vs external execution: When to use – and not use – external resources.
↳ Getting to neutral vs getting ahead: Using change management to drive competitive differentiation, impact, and growth.
 

Pricing Strategy for Service Businesses: Part 2

Does this sound like you: “Are my rates too low… or too high?” “Is it too soon to raise my fees?” “How do I justify my rates?…. And should I have to?”
Topics include:
↳ Pricing per participant
↳ Subcontracting
↳ The connection between pricing strategy and marketing strategy, and
↳ How to communicate that your organization is a high-end brand (and worth high-end pricing)

Pricing Strategy for Service Businesses: Part 1

Does this sound like you: “Are my rates too low… or too high?” “Is it too soon to raise my fees?” “How do I justify my rates?…. And should I have to?” 
Topics include:
↳ Demystify pricing strategies
↳ Explore the tactical parameters, and
↳ Getting clear on the value your organization offers

Business Development for Firms: Part 3 or 3

More fundamental marketing frameworks to focus your business development strategy. 
Topics include:
↳ How to measure the success of your business development initiatives, and when change may be needed?
↳ Is the juice worth the squeeze when it comes to your bus dev investments?
↳ How might an emphasis on (or lack thereof on) in-house training investment impact the firm brand?
↳ DEI, ESG, and other trends on bus dev.

Business Development for Firms: Part 2 of 3

Building from last week, more fundamental marketing frameworks to focus your business development strategy. 
Topics include:
↳ Business development goals and accountability.
↳ Client experience, client touch points, and referrals.
↳ New geographies, virtual offices, and cultural fit with clients.
↳ The Price/Expertise/Trust Model, and
↳ How IP and thought leadership collateral can be used within the business development process.

Conference Planning Part 2

Continuing on with more ways to design, market, and host a stand-out conference. 
Topics include:
↳ Conference marketing: Attracting the right audience
↳ Panel discussions: Is there a way to make them more engaging?
↳ Conference profits: Reinvest in the conference… or a honeypot for other purposes?
↳ Conference Speakers: What should you be asking speakers to find best-fit talent?

Business Development for Firms: Part 1 of 3

Firms are built through relationships and thought leadership, but can we be more strategic with our efforts? 
Topics include:
↳ Growing your firm through thought leadership
↳ The time investment required to create thought leadership vs billable hours
↳ The shared responsibilities of Marketing, HR, and IT in the bus dev process, and
↳ Business development training opportunities for professional services