Business Development for Firms: Part 3 or 3

More fundamental marketing frameworks to focus your business development strategy. 

Topics include:

↳ How to measure the success of your business development initiatives, and when change may be needed?

↳ Is the juice worth the squeeze when it comes to your bus dev investments?

↳ How might an emphasis on (or lack thereof on) in-house training investment impact the firm brand?

↳ DEI, ESG, and other trends on bus dev.