Business Development for Firms: Part 2 of 3

Building from last week, more fundamental marketing frameworks to focus your business development strategy. 

Topics include:

↳ Business development goals and accountability.

↳ Client experience, client touch points, and referrals.

↳ New geographies, virtual offices, and cultural fit with clients.

↳ The Price/Expertise/Trust Model, and

↳ How IP and thought leadership collateral can be used within the business development process.